Operating a successful Shopee store requires strict adherence to the platform's policies. Unfortunately, many sellers face suspension due to various violations. This guide outlines the common reasons for store suspensions and provides practical steps to prevent such issues.
 

Common Reasons for Shopee Store Suspensions

1. Violation of Product Guidelines

Selling counterfeit, prohibited, or IP-infringing items leads to immediate suspension. Ensure all products comply with Shopee’s guidelines.

2. False Shipping or Deceptive Practices

Shipping delays or inaccurate tracking details can result in suspension. Always fulfill orders on time and provide correct tracking.

3. Low Ratings and Negative Feedback

Excessive complaints, refunds, or negative reviews can lower ratings and lead to suspension. Consistently provide good service to maintain positive feedback.

4. Multiple Accounts or Duplicate Listings

Using identical information across multiple accounts or stores violates Shopee’s policies. Avoid this to prevent suspension.

5. Abuse of Platform Rules

Manipulating reviews, fake transactions, or exploiting platform loopholes can lead to suspension or permanent banning. Ethical conduct is crucial for success.



 

How to Safeguard Shopee Store from Suspension

1. Follow Platform Policies Diligently

Sellers should review Shopee’s "Seller Behavior Guidelines" and "Prohibited and Restricted Products List" to ensure products comply with platform standards and avoid violations.
 

2. Maintain a Reliable Shipping Record

Timely shipping and accurate tracking are vital. In case of delays, clear communication with customers helps avoid negative feedback. BigSeller’s order management system aggregates orders from multiple platforms (Shopee, Lazada, TikTok, etc.) and allows batch printing of labels, invoices, and waybills, improving fulfillment efficiency by 60%. Monitoring COD return orders helps prevent package loss.
 

3. Focus on Customer Satisfaction

Good customer service is critical to a successful store. Sellers should respond promptly to inquiries, resolve issues quickly, and monitor reviews. BigSeller’s auto-reply feature for Shopee (and Lazada) automatically responds to customer reviews every 2 hours, improving response time and customer relations. The free plan allows 20 auto-replies per marketplace daily.

Click here to register for BigSeller today.

4. Manage Account Security

Avoid logging into multiple accounts on the same device or using shared IP addresses. Shopee’s system detects irregular login patterns, which may lead to flags or suspensions. Proper account management is essential to prevent violations.
 

5. Optimize Store Performance

Maintaining high ratings requires attention to product quality, customer service, and order fulfillment. Regularly monitoring store metrics like sales and refund rates ensures optimal performance. BigSeller’s sales analytics feature provides real-time SKU sales tracking, detailed store data analysis, and workload management, simplifying performance optimization.



By adhering to Shopee’s guidelines, providing excellent customer service, and ensuring account security, sellers can significantly reduce the risk of store suspension. Implementing these best practices ensures long-term success. For those seeking to streamline operations, BigSeller offers a comprehensive omnichannel solution, integrating Shopee and other platforms.

Click here to register for BigSeller today.