The Chinese New Year (CNY) 2025 sales through Shopee Live were a huge success, with a 116% increase in buyers and a 240% rise in orders . Many sellers saw great results, thanks to the power of livestream shopping and interactive promotions.

Whether you're a new seller or looking to improve your strategy, we'll guide you on how to get ready and boost your sales with the help of BigSeller .

Best- Selling Product Categories on Shopee Live During CNY 2025

Fashion & Beauty

Products like red dresses, cheongsams, red lipstick, and nail polish saw a huge increase in sales, ranging from 1,600% to 1,900% . People wanted to look their best for the celebrations, and the color red, which symbolizes good luck, made these products, especially in demand.

Home & Festive Decor

Chinese New Year decorations saw a 1,700% rise in searches. It's a tradition to make the home feel festive, and with so many looking for decorations like red lanterns and other ornaments, this category saw strong sales as people prepared for the holiday.

Food & Beverages

Sales of cookies, snacks, hampers, and beverages jumped by 3,000% . The rise in online purchases shows how shoppers used e-commerce to buy food and drinks needed for the celebrations, making it easier to get everything they needed for the holiday.

Preparing for Future Festive Sales on Shopee Live

Product Preparation

BigSeller's purchase tools help you predict high-demand products and make restocking easier by providing recommendations based on sales data, current inventory levels, and supplier information. This helps you make informed decisions, avoiding overstocking or understocking, and ensuring you're always ready for peak shopping periods like Ramadan .

Pricing & Promotions

Utilise BigSeller's promotional tools to create limited-time promotions, bundle offers, and discounts that attract more shoppers. You can also track and optimise voucher redemptions to determine which discounts work best for your customers.

Multi-Channel Strategy

With BigSeller , you can sync your Shopee Live inventory with platforms like Lazada and TikTok Shop to maintain consistent stock levels across all channels. This helps you keep your inventory up-to-date in real time and avoid stock discrepancies.

Data-Driven Decisions

Use BigSeller's analytics to review past sales and identify trends that can drive future sales. By leveraging insights from CNY 2025, you can optimize your product listings, descriptions, and keywords to enhance visibility and attract more customers.

Ready to sell on Shopee Live for the next festive seasons? Check out our Shopee Live Complete Guide to get started today!

The CNY 2025 Shopee Live sales in Malaysia showed that products like fashion, decorations, and food did really well. Livestream shopping, along with good promotions and real-time interaction, helped boost sales.

To stay ahead in future sales, it's important to plan strategically and use the right tools.

Maximize your Shopee Live success for the next festive season sales with BigSeller!