Avoid These Costly Mistakes When Selling on Shopee and Lazada – and How BigSeller Can Help

Selling on Shopee and Lazada offers incredible opportunities for e-commerce businesses, but it also comes with challenges. Many sellers unknowingly make mistakes that can lead to lost sales, unhappy customers, and even penalties from the platforms. Whether you’re new to online selling or looking to scale your business, avoiding these common pitfalls can make all the difference.

In this guide, we’ll highlight the most frequent mistakes sellers make and show you how BigSeller can help streamline your operations, optimize your store, and boost your revenue.
 

Poor Inventory Management

One of the biggest frustrations for customers is ordering a product only to find out it's out of stock. Running out of inventory or overselling can lead to canceled orders, negative reviews, and even account suspension. Many sellers still rely on manual tracking, which is prone to errors and inefficiencies.

Solution:
With real-time inventory management, you can automatically sync your stock across multiple platforms, ensuring that you never oversell or run out of popular items. This keeps your listings accurate and prevents unnecessary cancellations and penalties from Shopee and Lazada.
 

Slow and Inefficient Order Processing

Manually handling orders can be time-consuming, increasing the risk of delayed shipments, errors, and frustrated customers. Slow order fulfillment can also lead to negative ratings and lower shop performance scores.

Solution:
By automating order processing, sellers can bulk print waybills and integrate seamlessly with couriers. This speeds up fulfillment times, minimizes errors, and ensures that orders are shipped promptly, improving overall seller ratings and customer satisfaction.
 

Setting the Wrong Prices

Pricing plays a crucial role in e-commerce success. Setting prices too high can drive customers away, while pricing too low may cut into your profits. Many sellers fail to monitor competitor pricing, missing out on strategic adjustments.

Solution:
Using pricing tools to monitor competitors and adjust prices strategically ensures that your products remain competitive while maximizing profit margins.
 

Poor Product Listings and SEO Mistakes

Product listings are the first thing potential buyers see. Low-quality images, unclear descriptions, and missing keywords can lower your product visibility, making it harder for customers to find your items.

Solution:
Optimizing product listings with SEO-friendly titles, descriptions, and high-quality images helps increase visibility and search rankings on Shopee and Lazada, attracting more potential buyers.

Not Using Promotions and Discounts Effectively

Shopee and Lazada frequently host sales events, but some sellers fail to take full advantage of these opportunities. Not offering discounts, vouchers, or participating in flash deals can mean missing out on increased traffic and conversions.

Solution:
Planning and scheduling promotions, managing discount strategies, and tracking campaign performance can increase product visibility during peak shopping events and drive higher sales.
 

Poor Customer Service and Response Time

Customer service can make or break a business. Ignoring messages, providing slow responses, or offering poor after-sales support can lead to low ratings and negative feedback.

Solution:
By consolidating messages from Shopee and Lazada into one platform, sellers can respond quickly and efficiently. Faster response times lead to higher customer satisfaction, better reviews, and increased chances of repeat purchases.
 

Failing to Analyze Sales Data

Many sellers do not track key metrics like sales trends, return rates, and customer behavior. Without proper analysis, it’s difficult to identify what’s working and what needs improvement.

Solution:
Accessing detailed analytics and reports provides valuable insights into store performance. By analyzing this data, sellers can make informed decisions, refine strategies, and optimize sales processes for better results.
 

Final Thoughts: Stay Ahead with BigSeller

Avoiding these common mistakes can significantly improve your success as a Shopee or Lazada seller. With automation tools, analytics, and optimization features, you can streamline operations, enhance efficiency, and boost your store’s profitability.

Don’t let preventable mistakes hold you back. Start using BigSeller today and take your e-commerce business to the next level!

Looking for more ways to improve your online store? Sign up for BigSeller now and start optimizing your business like a pro!