Want more visibility and better performance on TikTok Shop? The Price Diagnosis feature helps sellers stay competitive by offering pricing insights and adjustment tools to attract more traffic from TikTok's Search, LIVE, Recommendation, and For You page.

With this tool, you can review your product pricing, receive suggestions to improve your competitiveness, and adjust prices quickly, all in one place.
 

What Is TikTok Shop Price Diagnosis?

Price Diagnosis is a feature in TikTok Shop that helps you check if your product prices are competitive compared to similar products on the platform. It works like this:

• It shows you real-time pricing analysis at the SKU level (specific variations of your products, like size or color).

• It tells you whether your price is too high, competitive, or needs adjustment.

• It also gives you a suggested new price to help improve visibility.

• You can adjust your price right there using available promo tools like discounts or vouchers.

If you follow the suggested pricing, TikTok Shop may give your product more exposure in places like:

• TikTok Search

• LIVE streams

• Recommended sections

• For You Page (FYP)

This means more people will see your product, which can lead to:

• More traffic

• Higher click-through rates (more people clicking on your product)

• Potentially more sales

Important: To enjoy this increased traffic, you need to keep the new price for at least 1 full day, not just for a few hours.

Key Benefits of Using TikTok Shop Price Diagnosis

• Enhanced Visibility: Your product can appear more often and in better spots on TikTok Shop and TikTok's search/discovery areas. More exposure = more chances of getting sales.

• Actionable Insights: You'll see whether your price is too high, too low, or competitive specifically for each SKU (eg each size or color of your product).

• Instant Adjustments: You can quickly change your product price on the spot, using TikTok Shop's built-in tools like discounts, vouchers, or price cuts.

• Transparent Potential Gains : Before and after you make any changes, TikTok Shop shows you an estimate of how much more traffic you might get if you follow the pricing suggestions.

• No Penalty for Inaction: If you don't want to change your price, that's okay, TikTok won't punish your store. But adjusting your price can give you better visibility.

Even if you can't go as low as TikTok suggests, just lowering your price a bit can still boost your chances of showing up more on the platform (organic visibility).

How to Access TikTok Shop Price Diagnosis

1. Go to the Tiktok Seller Center > Products > Price Diagnosis

2. Inside, you'll see two tabs:

• Uncompetitive Price: These products are priced higher than similar items on TikTok Shop. Lowering the price could help you attract more customers.

• Competitive Price: These products are already well-priced, but you can still adjust them to possibly gain more traffic and visibility.
   

3. For each SKU (eg, each variation of your product), you'll see:

• Your current price

• How competitive your price is

• A recommended new price

• What kind of traffic or visibility boost you might get by adjusting
   

4. Not happy with TikTok's price suggestion?
You can send feedback right from the platform. If TikTok approves your input, they will update your product's pricing status within 2 working days.

How to Adjust Prices on TikTok Shop

TikTok Shop lets sellers adjust prices using two main tools:

1. Product Discount (Fixed Price Discount)

• Applied per SKU (each product variation).

• The system's recommended price becomes your updated selling price.

• You'll see a comparison of your current discount vs. TikTok's suggestion.

• By default, this discount is valid for 30 days.

• You can enable bulk discounts to apply changes to multiple SKUs at once.

• If the product is already in a campaign or flash deal, this option might not be available.
   

2. Seller Voucher (Amount Off)

• Applied at the SPU (product level), meaning all SKUs under the same product will share the same voucher.

• There's no minimum spend required for buyers to use it.

• It's valid for 30 days by default.

• There's no usage limit, buyers can use it multiple times.

Both tools will show:

• Your original price

• Your current price

• The discount needed to match TikTok's recommended price
   

After you've set up any price changes using TikTok Shop's Product Discount or Seller Voucher, you can manage or adjust them anytime from Seller Center > Promotional Tools

For Product Discount

• Edit: You can extend how long the discount runs or add/remove products from the promotion.

• Deactivate: You can stop the promotion before it ends.

• Duplicate: If you want to run a similar promotion again, you can copy the settings to save time.

For Seller Voucher

• Edit: You can increase how many times the voucher can be used.

• Deactivate: You can stop the voucher anytime.

• Duplicate: You can reuse the same settings to quickly create a new voucher.

Normal vouchers (not campaign-exclusive ones) will also show up on your Shop Tab making them visible to potential buyers browsing your TikTok Shop.
 

How to Reprice Multiple Items at Once

On the TikTok Shop Price Diagnosis page, sellers can adjust the prices of several SKUs at once. Here's how it works:

• You can select multiple SKUs to reprice using either the Product Discount or the Seller Voucher tool.

• The default promotion period for these changes is 30 days.

• If you need to tweak details (like promotion duration or discount level), you can click "Edit promotion settings".

• You're allowed to combine both Product Discount and Seller Voucher as long as the final price matches TikTok's recommended price.

Example:
If TikTok suggests your price should be RM10, you could:

• Apply a Product Discount that drops the price by RM1

• Add a Seller Voucher for an extra RM1 off
  → Final price = RM8 (below RM10 recommendation meaning you're competitive).
   

Tracking the Results

After you've adjusted your product prices using Price Diagnosis, you can monitor the results by clicking Performance Details on the same page.

Here's what you'll see:

• Competitiveness Status: Whether your new price is now considered competitive compared to similar products.

• Traffic Impact: If there's been any increase in the number of people viewing your product.

• Visibility Gains: Whether your product is getting shown more often across TikTok Shop (eg, in search, recommendations, etc.).

This information helps you understand if your pricing changes are working, so you can make better decisions for future pricing and promotions.
 

Combine Pricing Strategy with Efficiency

Pricing your products strategically on TikTok Shop can make a huge difference in visibility, traffic, and ultimately, sales. With TikTok Shop's Price Diagnosis tool, sellers get real-time, actionable insights to stay competitive without guessing what works.

But to truly streamline your operations across multiple marketplaces, tools like BigSeller are essential. From bulk price syncing and inventory updates to powerful reporting and order management, BigSeller helps sellers scale faster with fewer manual tasks.

Start using BigSeller for free to make your daily selling routine more efficient.

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