TikTok Shop sellers now have an automated way to get the most out of their ad budget and boost sales using GMV Max campaigns. This feature helps you maximise Gross Merchandise Value (GMV) through smart automation and optimisation. Whether you’re promoting a LIVE event or just want to boost product sales across TikTok placements, LIVE GMV Max and Product GMV Max are powerful tools to consider.

Here’s a closer look at how both campaign types work, what they offer, and how to get started.
 

What is LIVE GMV Max?

LIVE GMV Max is a type of automated advertisement campaign on TikTok Shop, made to help sellers get more sales from their livestreams. It works by automatically directing paid traffic (ads) to your live events, so more people watch your livestream and buy your products. The goal is to help you earn more money compared to how much you spend on ads, this is called maximising your return on investment (ROI).

Key Benefits of LIVE GMV Max

• Optimises for Total Liveroom ROI

LIVE GMV Max helps you get the most sales possible for every ringgit you spend on livestream ads. It tracks how much you earn from your live session (GMV) and compares it to your ad cost to make sure your spending gives you good returns.

• Boosts Visibility Across TikTok

This feature makes your livestream more visible across different parts of TikTok like the feed, homepage, or Shop tab, so more people can find and join your session.

• Drives Incremental GMV

It helps generate extra sales by bringing in new customers who wouldn’t have bought without the ad. These are sales that go beyond what you’d normally get from your usual viewers or followers.

Where Is LIVE GMV Max Available?

LIVE GMV Max can currently be used by sellers in these countries:

• Malaysia

• Indonesia

• Vietnam

• Thailand

• Philippines

• Singapore

To use this feature, just go to Admin or Ads Tab access in your TikTok Seller Center account. If you're already running another LIVE Shopping Ad or GMV Max campaign, you’ll need to turn them off first before you can create a new LIVE GMV Max campaign.

How to Set Up a LIVE GMV Max Campaign

Follow these steps to launch your campaign:

1. Go to TikTok Seller Center

Log in to your TikTok Shop seller account.

2. Click “Shop Ads” from the left menu

This takes you to the ad management section.

3. Click “Create GMV Max Ads”

This will create the campaign using your main ad account. Need to use a different ad account? Click the gear icon at the top to switch.
 

4. Click “Promote LIVE”

Choose this option because you're promoting a livestream.
 

5. Select the TikTok account that’s hosting the LIVE event.
 

6. Set the campaign details:

• Optimisation Goal: Choose Gross Revenue, this tells TikTok to aim for high sales.

• Bid Strategy: Set a target ROI (how much sales you want per RM spent). You can follow TikTok’s suggested values or choose your own.

• Budget: Set your daily budget, how much you’re willing to spend per day.

• Schedule: Pick the date and time you want your ad campaign to start.
   

7. Click “Publish”

Your campaign will go live at the scheduled time. You can always track performance or make changes in the Seller Center.

What is Product GMV Max?

Product GMV Max is an automated ad tool designed to help you increase sales from your TikTok Shop listings or regular product posts.

It works by automatically using your product images, videos, and ad placements to promote your items across TikTok. The goal is to make your products more visible and boost purchases from people browsing TikTok.

Key Benefits of Product GMV Max

• All-in-One Automation

Product GMV Max automatically chooses which products to promote, what content (videos or images) to use, and where to place your ads, so you don’t have to do it manually.

• Multiplatform Reach

Your ads will appear in multiple places across TikTok, such as the For You feed, Search results, and the TikTok Shop Tab. Ads can be shown as either videos or product cards.

• ROI Optimisation

It uses smart targeting to help you get the best possible return on your ad spend by showing your products to users most likely to buy.

• Smart Attribution

Even if a customer sees your product through a non-paid post (organic content) or via a creator's affiliate link, those sales still count under your Product GMV Max campaign in your dashboard.

Where Can You Use Product GMV Max?

Product GMV Max is available for TikTok Shop sellers in the following countries:

• Malaysia

• United States

• United Kingdom

• Indonesia

• Thailand

• Vietnam

• Philippines

• Singapore

How to Set Up a Product GMV Max Campaign

1. Go to TikTok Seller Center

Log in to your TikTok Shop account and click on Shop Ads from the left-hand menu.

2.Click “Create GMV Max Ads”

This creates the campaign in your GMV Max ad account. If you switch to another ad account, any existing GMV Max campaigns will be turned off, and you’ll need to create them again.
 

3. Click “Promote Products”

4. Choose Which Products to Promote:

• Promote All: Run ads for your full product catalog.

• Select Products: Manually pick which items to promote using + Add product.

• Optimisation Goal: Set a target ROI (how much return you want from your ad spend), or use TikTok’s recommended setting.

• Budget: Decide how much you want to spend daily.

• Schedule: Pick the date and time your campaign should start.

Your campaign will start at the scheduled time. You can check and monitor results under the Overview tab in Seller Center.

Use TikTok Shop GMV Max + BigSeller to Scale Faster

LIVE GMV Max and Product GMV Max are powerful tools for TikTok Shop sellers who want to scale fast with minimal manual setup. These ad automation features help you reach more buyers, improve ROI, and drive higher sales, on livestream and product placements alike.

If you're already managing your TikTok Shop listings with BigSeller, you’re in a great position to get even more out of GMV Max. BigSeller keeps your product info, stock, and pricing in sync, so your campaigns always run with accurate, updated data.

By combining BigSeller’s catalog management with TikTok’s GMV Max automation, you get a smooth workflow from product setup to sales optimisation.

Try BigSeller for free and claim your 7-day VIP trial when you register today!

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